There is a vast amount of knowledge already available about creating and operating successful farmers’ markets and navigating the regulatory process that the state of California has developed for its “Certified Farmers’ Market” system. This guide builds upon the hard work that went into the development of these publications and the authors are incredibly grateful to those whose wisdom and experience was captured in them. In particular, the authors wish to acknowledge the University of California Small Farm Program for its Farmers’ Market Management Series, the California Department of Food and Agriculture for its Market Manager Training Manual, and the Farmers’ Market Coalition for the online resources it has assembled from around the nation. This guide would not be possible without their efforts.

Thanks also go out to the staff of the Pacific Coast Farmers’ Market Association (PCFMA). PCFMA founded Fresh Approach in 2008 and continues to be Fresh Approach’s most steadfast partner. The leadership of PCFMA and its team of talented market managers have provided invaluable advice and insight throughout the development of this guide.

Finally, sincere thanks go to The Health Trust. Their leadership and commitment to finding innovative strategies to improve the health of San Jose communities spurred the changes in the City of San Jose’s zoning regulations, making it easier for small farmers’ markets to be created in areas of high need. The Health Trust has also funded the development of this guide, its distribution to interested community-based organizations throughout San Jose, and the piloting of these strategies in select areas of San Jose. Fresh Approach is grateful to The Health Trust for their support of the Food Within Reach Project and its ongoing efforts to make San Jose a healthier place to live and work.

A Guide to Opening Small Farmers' Markets in San Jose, California