A Mission Statement for Your Farmers’ Market

 

Before you begin, you may want to consider drafting a mission statement for your farmers’ market that can help to guide the future development of your market. If your farmers’ market is one element of a larger organization, then the mission statement can help to define how the farmers’ market helps you to pursue your larger mission.

Within your mission statement you can also reflect that which makes farmers’ markets unique supporting California farmers by facilitating the direct marketing of their products to California consumers by including support for farmers as either a goal or direct marketing as a method of achieving larger goals, within the mission statement.

A Guide to Opening Small Farmers' Markets in San Jose, California